This section provides topline stats on the advantages of cable compared to broadcast TV and other media which are compiled into several mini-decks based on major demos and key marketbreaks.
These mini-decks include a series of “grab & go” slides against the following metrics and categories for quick access and easy dissemination:
- Time Spent
- Across Media
- Cable vs. Broadcast
- Media Attitudes
- Video Consumption
- GRP Advantage
- Ratings Trend
- Share Trend
- Cable Content On the Internet
Major Demos
Key MarketBreaks