Home | CAB Social TV Analysis
For long, television has entertained and captivated Billions of people, but has offered no place for worldwide discussion before, after and during programming. Over recent years, Social media has become the world’s virtual water cooler. Social TV refers to technologies surrounding television that promote communication and social interaction related to television program content.
Social TV has offered engaged viewers several platforms to discuss their opinions on characters, programs and networks. Whether it’s through Twitter, Facebook, Viggle or GetGlue, Social Networking sites have given Television viewers a voice, and a very powerful one at that. In fact, 300 million tweets about U.S. television were posted in the first quarter of 2013 alone, according to Nielsen.
The documents in this section provide the latest social trends/rankings of Ad-Supported Cable, Broadcast and Pay/Premium programming broken down by a variety of metrics to obtain a program’s social buzz. In our custom analysis, we examine what medium, genre, gender, source, etc. is driving Social TV buzz during a specific time period. This enables us to see which tendencies are making an impact in the Social TV realm.
CAB Social TV Analysis
The Social TV Quarterly Recap contains the CAB’s most requested social TV buzz slides and stats updated with quarterly data.
Did you know that 4X more buzz was generated by Ad-Supported Cable Sports Programs than Broadcast? The continuation of CAB’s Infographic series dives into Live Sports Programming and shows that Cable’s overwhelming advantage over Broadcast continues in the social realm.
Immerse yourself in the fourth installment of the CAB’s Infographic series with this year in review. In 2013, nearly 1 Billion people tweeted about television programming, 62% of those Tweets came courtesy of Cable programming. This infographic illustrates Cable’s continuing success throughout 2013.
Take a look back at 2013 and why it truly was, “The Year of Cable” in this full year review of Social Television. From Sports to Reality to Dramas to Comedy’s, Ad-Supported Cable programs generate roughly two-thirds of all social buzz throughout the year. 2013 was a benchmark year for Cable Television and offers promise heading into 2014.
Dive into this Social TV presentation, as we take an in-depth look at Cable's robust performance in the final quarter of 2013. Ad – Supported Cable programming accounted for over 30 Million tweets in Q4 across 10 different Networks. Networks and programs alike, Cable maintains a strong advantage over broadcast heading into the new year.
Social TV analysis of broadcast series premieres vs. competing cable programming during the first few weeks of the new broadcast season.
The third installment of the CAB’s infographic series takes a look at Cable’s outstanding performance in the Q3 2013. Cable’s primetime social buzz once again trumps broadcast programming nearly 2.5:1. Not only are programs outperforming broadcast, but Cable networks are getting in on the action with 9 different cable networks ranked amongst the Top 20 programs.
Did you know that in 16 of the 26 weeks of the First Half of 2013, Ad-Supported Cable programs were #1? This Social TV infographic illustrates Cable’s unique ability to jump start a conversation among its viewers.
A special report created by the CAB which details the rise of social interaction for drama programs in the month of June. This presentation highpoints the profound impact Ad-Supported Cable dramas have on viewers through social discussion.
The CAB’s premiere Infographic showcases Ad-Supported Cable’s advantage over Broadcast and Pay/Premium when looking at the Top 20 programs by social activity. This evaluation of Ad-Supported Cable’s Social Activity will surprise and enlighten you about the many successes of cable programming.
The CAB examines the social activity between Broadcast and Ad-Supported Cable during a Sweeps month. This report pits Ad-Supported Cable against Broadcast’s premium, first run programming.
Definitions
Below are some common terms and definitions utilized in Social TV.
Activity Capture Window: SG measures the Twitter activity three hours before, during, and three hours after linear airtime of a TV program. SG calls this the +/- 3 capture window. Our capture day frame is from 5 AM ET to 4:59 AM ET the following day.
Unique Authors: A unique Twitter account that has sent at least 1 Tweet about a TV episode within the reported time frame.
Tweets: A unique Tweet about a TV episode that was sent within the reported time frame.
Avg. # of Followers/Unique Authors: The average number of Twitter Followers per the Unique Authors for a TV episode within the reported time frame. Unique Authors that have more than 10,000 followers are capped at 10,000 followers.
Avg. # of Tweets/Unique Authors: The average number of Tweets per Unique Author who has Tweeted about a TV episode within the reported time frame.
