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This section contains links to information about trade magazines, newsletters and reference books that cover all aspects of cable advertising and television from news to research. News & Industry Press: |
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Media Life |
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Cable Spots 888-884-2630 |
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Television Week |
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Reference Publications:
The Advertising Redbooks
Directory of advertising agencies in the United States and Canada and a directory of U.S. advertisers with contact information and ad expenditures.
The Co-Op Advertising Programs Sourcebook
A comprehensive bi-annual guide to manufactures subsidizing advertising programs.
Kagan Newsletters and Databooks
A media, entertainment and communications research firm for over 30 years.
SRDS TV & Cable Source
A quarterly directory edited for media planners/buyers of local television both broadcast and cable arranged by DMA markets.
Television & Cable Factbook
Annual directory listing all of the almost 10,000 cable systems in the United States.
TV Dimensions
Annual reference tool on television and trends of the TV viewer.