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Are Broadcasters' big hits such as Grey’s Anatomy and American Idol driving TV ratings? Among advertisers most coveted target, A18-49, Ad-Supported Cable held its lead in Second Quarter 2006 with a 15.1 rating v. a 12.7 for Broadcasts' Big Four. Year after year, quarter after quarter, Ad-Supported Cable ratings continue to grow while Broadcasts' ratings shrink, among key advertiser targets. Consequently Ad-Supported Cable's reach continues to grow while Broadcasts' reach contracts.
Cable’s continuous investment in its programming has benefited consumers by delivering original, compelling and high-quality content that attracts viewers and programming awards. As Cable networks continue to invest heavily in their programming with a projected $17.6 billion for 2007, Cable will continue to win the hearts of viewers and critical acclaim.
NOTE: Check back regularly as this section will be updated periodically.
Download 4Q Primetime Ratings
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Download 3Q Primetime Ratings
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