Why Ad-Supported Cable
In this era of increasing consumer choice, viewers still spend more time watching cable television than ever before. Cable's world class brands and award-winning programs attract a highly desirable consumer for national, regional and local advertisers. Click here to learn more.

Custom Studies

This area contains the latest ground-breaking industry studies conducted by CAB and/or by CAB in conjunction with leading research firms.

• Cable Nation Report: Winning the Undecided Voter
• Which Screen? Every Screen
• Cable Nation Report: Election Media – How Voters Decide

CAB Custom Studies Archive:

• 'CAB Multi-Media Study'
• 'Which Screen II' consumer study
• 'Which Screen' consumer study
• CAB Releases Findings of 'Political Pulse' Research Study
• 'How People Use TV' segmentation study
• 'How People Use TV' study
• 'How Planner & Consumer Perceptions Differ' study
• Unaided Recall study

Media Comparisons – The Pros & Cons
Understanding the perceived strengths and weaknesses of each media is imperative to making the case for Cable. This presentation lays out the basic pros & cons for each media and their future opportunities and threats..