The 30th Annual CAB Cable Advertising Awards recognizes achievement in cable sales, creative commercial production and sales promotion. The Sales Achievement category recognizes excellence in securing new business, upgrading an existing account and/or advancing the industry through exemplary efforts, strategies and ideas. The Creative Commercial Production category honors excellence in locally produced cable spots that use an innovative theme or approach to meet a client's needs.
CONGRATULATIONS to all the winners!
2012 Sales Achievement Winners
Achievement in Local Retail (Less than 100,000 Subscribers)
- Kara Kluvers and Tim Jorud
Cable One Advertising - Fargo, ND
Client: Fargo/Moorhead Safe Kids Coalition
Achievement in Local Retail (100,000-500,000 Subscribers)
- Ann Reeder and TWCM Staff
Time Warner Cable Mediav Client: Time Warner Cable Media - San Antonio
Achievement in Local Retail (Over 500,000 Subscribers)
- Dee Roberge and Philip Lewis
Comcast Spotlight - Gainesville, VA
Client: F. H. Furr
Achievement in Advanced Advertising
- Shawn McCracken, Ciaran Cleary, Andrea Good, Patricia McDompierre, Eileen Gikas and Ben Kamm
Comcast Spotlight - Bingham Farms, MI
Client: Charlene Proctor
Achievement in Regional & National Spot Cable
- Ann Dunne and Jim Pohle
Comcast Spotlight - Golden Valley, MN
Client: Pizza Hut (Border Foods Minneapolis/St. Paul Franchise)
Achievement in Multiplatform Advertising
- Roger Burns
Comcast Spotlight - Chicago, IL
Category: Automotive - Chicago ON DEMAND Auto Show
Achievement in Strategic Positioning of Cable Advertising
- Rob Fouss, Dave Howell, Michelle Pannell, Lexy Fazio and Pam Nohe
Suddenlink Media - Parkersburg, WV
Client: Multiple Clients, "Codename: C.O.A.L"
Network or MSO Sales Promotion
- Anthony Jingoli
Comcast Spotlight - Bala Cynwyd, PA
Adventure Aquarium-"Mighty Mike" Exhibit
2012 Creative Commercial Production Winners
Long Form
- Wendy Patterson, Ben Wolkomir, Ehren Fleschner and Tricia Teeter
Charter Media Great Lakes - Madison, WI
Client: University of Wisconsin Health-Organ Procurement, "08.24.11 Part 3 Getting the Call"
Public Service Announcement
- Andy Murphy, Scott Davis and Laura Snellgrove
Time Warner Cable Media - West Columbia, SC
Client: SC811, "That Guy"
Multiplatform Commercial
- Ken Taylor, Johnny Waller, Kathy Gaynor and David McGuire
Comcast Spotlight - Bingham Farms, MI
Client: Varsity Ford, "New Vehicles"
Single Commercial Less than 100,000 Subscribers
- Carrie Miell, Mark Classon and Jordan Taylor
OnMedia TV Advertising - Cedar Rapids, IA
Client: The Londoner, "Subtitles"
Single Commercial 100,000-500,000 Subscribers
- Brian Halbert and Doug Mitchell
Charter Media Lower Michigan - Madison, WI
Client: Vandersalm Flipse Flower Shop, "KZO 011811 Don't Forget"
Single Commercial Over 500,000 Subscribers
- Scott Eifert
Comcast Spotlight - New York, NY
Client: Comcast Spotlight, "iTV Consumer Education"
Multiple Commercial Campaigns
- Wendy Patterson, Ben Wolkomir, Kelly Klaschus, Ehren Fleschner, Tricia Teeter and Broni Walter
Charter Media Great Lakes - Madison, WI
Client: University of Wisconsin Health-Organ Procurement, "Mechanic," "Sr. Hockey," "1 Person"
Ad Sales Self-Promotion
- Comcast Spotlight West Division (SHINE Creative)
Comcast Spotlight - Denver, CO
Client: Comcast Spotlight, "Spotlight Audience Campaign - Prison"