Measurement Insights
Consumers today have a keen appetite for content across various video platforms. Despite continued increase video options, all research points to U.S. viewers spending more time watching television – specifically cable television. Growth in viewership on cable and the sustained growth of and investment in original programming continues to drive the migration of television viewers to cable brands and away from traditional broadcast options. This section provides weekly tracks of ratings, research snapshots of evolving television trends and HUT/PUT on a monthly basis across a myriad of demos. Weekly Measurements
Provides you with a summary of the week's primetime and total day audience ratings across various viewing sources. Research Snapshots
Provides you with the latest emerging trends and snapshots of the industry. Cable’s Rating Advantage (STD Primetime)
This section provides Cable’s ratings advantage among both young and old. This gets updated monthly so check back regularly Widening The Gap Between Time Spent v. Ad Spend
Gap between ad investments and media consumption continues to grow – especially among Television as share of ad spend lags consumers share of time spent with the medium.
Weekly Measurements
Provides you with a summary of the week's primetime and total day audience ratings across various viewing sources.
Research Snapshots
Provides you with the latest emerging trends and snapshots of the industry. |