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2013 Industry Snapshots
Multi-Screen Insights – 1Q13
Viewing consumption continues to be additive as viewing hours grow across all screens. In spite of the proliferation of mobile devices, time spent watching Television continues to dominate across the board with mobile video comprising a minimal share of total video time. This presentation covers who is driving Television's, online video’s and mobile video's growth.
Cable Nation Report: Video Advertising Update
The ad-supported Cable industry has spent $120 billion dollars creating world class video content over the past five years, and that content is what your customers are watching in record numbers across every screen they consume. Cable is leading and growing on every screen. This report demonstrates Cable’s clear leadership across all screens and in Social TV activity with over 70% of social TV activity about Cable programming & brands.
Cable Nation Report: Top 100 Primetime Programs
The numbers are in and the Top 100 broadcast primetime programs continue to lose viewers while more people are tuning in to Cable. Get the facts on what the ratings really mean when it comes to reaching your targets.
Widening The Gap Between Time Spent v. Ad Spend
Gap between ad investments and media consumption continues to grow – especially among Television as share of ad spend lags consumers share of time spent with the medium.
Multi-Screen Insights 3Q12
In spite of usage consumption growing among various video outlets, Television remains the video king. Time spent watching Television continues to dominate across the board with mobile/internet video barely comprising 4% of total video time. This presentation covers who is driving Television's, online video’s and mobile video's growth.
Cable’s Original Programming Propelling Growth
Over the past decade, number of Cable original programming has doubled - propelling Ad-Supported Cable's growth. Networks continue to invest heavily into their programming with a record $27 billion slated for this year.
Multi-Screen Insights – 4Q12
Viewing is growing as people are extending their viewing hours throughout the days. Time spent watching Television continues to dominate across the board with mobile/internet video barely comprising 4% of total video time. This presentation covers who is driving Television's, online video’s and mobile video's growth. '12 Ratings Snapshots '11 Ratings Snapshots '10 Ratings Snapshots '09 Ratings Snapshots '08 Ratings Snapshots |