Cable Is Fueling TV’s Ad Revenue – up 36% in 1Q11
Cable fueled Television's First Quarter 2011 growth. English Ad-Supported Cable's 36% revenue gain offset Broadcasts' 9% loss – driving entire TV medium to a 10% gain. Cable's share of total TV revenue increased to 35% - on par with Total Broadcast.
|
| |
Total |
Cable TV |
Network TV |
Spanish
Lang Cable TV |
Spanish
Lang Network TV |
Spot TV |
Syndicated TV |
| |
(OOO) |
(OOO) |
(OOO) |
(OOO) |
(OOO) |
(OOO) |
(OOO) |
| 1Q - 11 |
$24,039,225.4 |
$8,231,260.0 |
$7,021,438.5 |
$158,529.9 |
$1,452,321.4 |
$6,576,025.5 |
$599,650.2 |
| 1Q - 10 |
$21,860,246.5
|
$6,052,797.0
|
$7,675,118.5
|
$149,888.9
|
$1,487,629.6
|
$5,917,396.5
|
$577,415.9
|
| % Diff |
10% |
36% |
-9% |
6% |
-2% |
11% |
4% |
|
|
|
|
|
|
|
|
| |
|
|
|
Spanish
Lang |
Spanish
Lang |
|
|
| |
|
Cable TV |
Network
TV |
Cable TV |
Network
TV |
Spot TV |
Syndicated
TV |
| |
|
Share of Total |
Share of Total |
Share of Total |
Share of Total |
Share of Total |
Share of Total |
| 1Q - 11 |
|
34% |
29% |
1% |
6% |
27% |
2% |
| 1Q - 10 |
|
28% |
35% |
1% |
7% |
27% |
3% |
| Source: Ad Views. |
|
