Cable Nation Report: Top 100 Programs
Are the "Top 100 Primetime" rated TV shows still relevant? Today, Top 100 programs represent only 4% of All Primetime programs.

Cable Captures 55% Of Total TV Viewing In The First Three Weeks of New Season
The new season has begun and Ad-Supported Cable is generating an 18 point spread with the Broadcast 6. Broadcast is reaching record low levels; down 6% v. year ago.

Cable Viewership Soars In Wired Cable Homes
Viewing to Ad-Supported Cable reaches all time highs in key dayparts.

Ad Revenue: First Half of 2011
Advertisers continue to invest more and more into Cable. For the first six months of 2011, Television’s growth was fueled mainly by Cable which rose 20%. During Primetime specifically, TV Ad Revenue jumped 7% to $18 Billion with Cable ad revenue escalating 29%.

Cable’s Share Of Viewing (STD Analysis)
Cable continues to grasp a bigger share of the viewing pie while Broadcast loses grasp of P18-34.

Cable's Rating Dominance
Cable captures 60% of total TV viewing – increasing its spread over Broadcast. Broadcast loses ground with P18-34.

Cable Is Fueling TV’s Ad Revenue – up 36% in 1Q11
English Ad-Supported Cable’s 36% revenue gain offset Broadcasts’ 9% loss – driving entire TV medium to a 10% gain.

A Month in the life of CABLE NATION
Findings Portray a Cable-Centric US Population, Cable Brands Dominate TV & Internet

Cable Viewership Soars In Wired Cable Homes
Wired cable remains the dominant delivery system – reaching two out of the three households. Wired Cable homes tend to be more upscale and spend more on products and services – making them highly desirable. These consumers tend to watch more Cable as viewing levels climb to new heights. Check out Ad-Supported Cable’s consistent growth in wired cable homes.

Cable's Rating Advantage - STD Primetime Review
Cable is capturing 60% of total TV viewing. Viewers are spending more and more time with cable. Conversely Broadcast is losing ground with P18-34.

Why Ad-Supported Cable
In this era of increasing consumer choice, viewers still spend more time watching cable television than ever before. Cable's world class brands and award-winning programs attract a highly desirable consumer for national, regional and local advertisers. Click here to learn more.

The Four Truths About DVR Usage
Does time-shifting affect TV viewing? This presentation explains in four easy points the truth about DVR usage and its effect on Cable viewing.

Time-Shifting 2011
With DVR penetration currently at 38%, only a small fraction of Total TV time is time-shifted among Persons 2+. Viewers 25-34 tend to watch the most television by DVR playback but time spent time-shifting is minimal across the board.

High Definition – A Clearer Picture
High definition penetration has jumped considerably - up 44% v. year ago. About two thirds of all homes now have an HD set. HDTV contributes to the overall viewing experience creating higher engagement - propelling higher viewing levels.