Primetime’s Reach Expansion (10/11 STD Review)
To date, Cable is capturing 58% of total TV viewing during primetime.  Cable’s reach continues to expand as viewers spend more and more time with Cable’s quality edgy programming.  Click to learn more.

Bet, Call or Raise? (10/11 Premiere Week Primetime Review)
The new Broadcast Season commenced with Ad-Supported Cable capturing 60% of total TV viewing share – widening the share gap with Broadcast to fifteen points (largest spread to date).

Cable Upfront Surpasses $8 Billion In Ad Revenue
Growth Surge of 19% for Cable Networks Out-Performs All Other Major Media

Cable’s Reigns At The Emmy’s – Taking Home The Most Awards
Cable’s original programming took in 52 Emmy Awards (20 for Ad-Supported and 32 for Pay). Broadcast took home 47 followed by PBS with 7. This year’s Emmy’s which aired on NBC garnered a 14.1 HH share – up slightly over last year. Ad-Supported Cable held its own this night, earning double digit gains – propelling shares to highest share levels to date.

Cable Viewership Soars In Wired Cable Homes 2Q10
Wired cable remains the dominant delivery system – reaching two out of the three households. Wired Cable homes tend to be more upscale and spend more on products and services – making them highly desirable. These consumers tend to watch more Cable as viewing levels climb to new heights.

2010 Quick Summer Snapshot
Ad-Supported Cable is off to a great start this summer season, capturing more than half of total TV viewing.

Cable’s Target Ability (09/10 Review)
More viewers are watching more TV than ever before – especially Cable. With Cable’s ratings on the rise, cable captures young men.

Cable Viewership on the rise In Wired Cable Homes
Wired cable remains the dominant delivery system – reaching two out of the three households. Wired Cable homes tend to be more upscale and spend more on products and services – making them highly desirable. These consumers tend to watch more Cable as viewing levels climb to new heights.

Original Programming Powering Cable
Record investment by Cable networks has resulted in a wealth of top-tier, award winning original content.  Click here to learn more about Cable’s commitment to original programming.

Cable’s Reach-Ability In Late Night
Cable commands two-thirds of viewership in Late Night and continues to reach all time highs.  Click here to learn how Cable is an effective medium for reaching your consumers.

Why Cable 1st?
In an era of increasing consumer choice, viewers are spending more time watching cable television than ever before. Cable’s quality brands attract the highly desirable consumer.  Check out this presentation to ensure your clients are planning and buying cable first.

Affluents – The Invaluable Consumers
Affluents represent 20% of population and account for more than half of total income.

2009 Ad Revenue Review
Cable was the lone gainer in ad revenue, increasing its share of the Television pie. In fact, 75% of cable advertisers increased their spending in 2009.

Cable Viewership Is On The Rise In Wired Cable Homes
Consumers are adding video consumption platforms and not replacing them as more and more time is spent watching television – specifically cable television.