Reference Publications:

The Advertising Redbooks

Directory of advertising agencies in the United States and Canada and a directory of U.S. advertisers with contact information and ad expenditures.

The Co-Op Advertising Programs Sourcebook

A comprehensive bi-annual guide to manufactures subsidizing advertising programs.

Kagan Newsletters and Databooks

A media, entertainment and communications research firm for over 30 years.

Media Market Guide

Local advertising costs published quarterly for cable, television, radio, newspapers and outdoor.

SRDS TV & Cable Source

A quarterly directory edited for media planners/buyers of local television both broadcast and cable arranged by DMA markets.

Television & Cable Factbook

Annual directory listing all of the almost 10,000 cable systems in the United States.

TV Datatrak

Directory of cable ad sales information for cable systems and interconnects and spot advertising for the broadcast stations.

TV Dimensions

Annual reference tool on television and trends of the TV viewer.