CAB & NCC Announce Creation of Local Posting Guidelines for Cable Advertising
New York, NY – January 29, 2008 – The Cabletelevision Advertising Bureau (CAB) and National Cable Communications (NCC) today announced the creation of the first industry-wide standard framework for posting local cable television. The new posting standards will provide advertising agencies and advertisers, across all markets and all MSOs guidelines for posting local cable. This new document was developed in partnership with the American Association of Advertising Agencies (AAAA) Local Television Committee and has received their approval for use.
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