Viewership in Wired Cable Homes Soars
Cable is an effective medium for reaching the upscale consumers.  Viewership in wired cable homes is on the rise; reaching their all time highs.

2009/10 Season Has Begun and Cable Is In The Lead
In its first week of new season, Cable captured 56% of total TV viewing – generating a 14 share point gap with Broadcast.  Despite Broadcasts’ airing of five more premieres, ratings fell to their all time lows for a premiere week.

Cable Set Record Levels This Summer Season
Cable continued to drive the ratings gap – reaching its highest level to date.  More viewers spent time with Cable as Broadcasts’ reality programming continued to erode.  Click on link to learn more about Cable’s strengths.

Growth of Original Programming Powering Cable
More than any other time in history, original programming is propelling ad-supported cable’s growth. Record investment by Cable networks has resulted in a wealth of top-tier award winning original content.

Shift In Late Night Accelerates Cable’s Growth
NBC’s shift in talent for the Tonight Show has accelerated Broadcasts’ decline this summer season.  As viewers sample programming, Cable is up significantly across the board.  This growth is fueled by Cable’s original programming which is experiencing double digit gains.

The Digital Transition
How did Wired Cable, Satellite and Broadcast Only homes fare in the Digital Transition?  Wired Cable performed the best by picking up over 1.5 million homes.  This document recaps how many homes were affected by the digital transition, where those homes went and how TV viewing has been impacted to date.

Wired Cable Growth
If your targeting upscale consumers, Wired Cable homes is your target.  These homes tend to spend more on products and services.  With a higher disposable income, what are these viewers watching?

Power Of The Young
A look at the teen market and their video usage.  Even though teens grew up on the computer, TV is still their primary choice for watching video.

08/09 Season Primetime Review
In spite of all the various video outlets available, Television remains a viable source.  Put levels have remained on par and even have grown among Persons 25+.  Consumers are continuing to flee the Broadcast 7. With redistribution of viewing accelerating – advertisers need to look at Cable first.

Cable Programming's High Ratings Driving Current Television Season's Audience Growth
The Cabletelevision Advertising Bureau (CAB) released its analysis of season-to-date Nielsen national television audience data revealing record-high primetime audience ratings for ad-supported Cable programming in the first eighteen weeks of the current television season.

The Pittsburgh Steelers Put the "Steal" in Steelers (Super Bowl XLIII)
Pittsburgh became the first NFL franchise to win six Super Bowls after Santonio Holmes caught a late TD pass to help put away Arizona 27-23. The year's game garnered a 42 rating, 64 share – pretty much on par with last year’s game. Ad-Supported Cable held its own during the most watched night of the week with more Females tuning to Cable for a variety of programming choices.

08/09 Season To Date Primetime Analysis
To date, Cable’s programming continues to propel Cable to new heights while the Seven Broadcast Nets continue to experience yearly declines across the age spectrum.