Wired cable remains the dominant delivery system – reaching two out of the three households. Wired Cable homes tend to be more upscale and spend more on products and services – making them highly desirable. These consumers tend to watch more Cable as viewing levels climb to new heights. Check out Ad-Supported Cable’s consistent growth in wired cable homes.

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Wired Cable Penetration
Wired Cable HH v. Broadcast Only v. ADS
Viewing Levels in Wired Cable HH