Cable’s Rating Advantage
A season to date Primetime review of Cable’s Rating dominance across the board.

Multi-Screen Insights – 4Q11
An average American watches five hours of video a day – of which 99% is with the Television. Time spent with Television dominates total video time across both young and old.

Original Programming: Driving Cable’s Growth
More than any other time in history, original programming is propelling ad-supported cable’s growth. Record investment by Cable networks has resulted in a wealth of top-tier award winning original content.

Cable’s Reach-Ability Expands
These slides provide an overview of Cable’s powerful reach-ability across all the major buying demos – especially among the ethnic population.

Time-Shifting in 2012
Today four out of ten homes have a DVR. Time Spent Time-Shifting Programming Has Grown But Is Still Only A Fraction Of Total Time Spent With TV. Of The Time Spent Time-Shifting, Broadcast TV Accounts For Majority Of Playback Minutes.

Cable’s Rating Advantage – STD 11/12 Review
Among key advertiser targets, Cable’s ratings grow across the board while Broadcast loses ground with P18-34.

Multi-Screen Insights
In spite of consumers embracing various video outlets, time spent watching Television continues to grow each year. This presentation covers who is driving Television's, online video’s and mobile video's growth.